128 lines
3.5 KiB
Markdown
128 lines
3.5 KiB
Markdown
# EEAT Principles
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Google's EEAT framework (Experience, Expertise, Authoritativeness, Trustworthiness) guides how content quality is evaluated. This applies to both SEO rankings and AI answer selection.
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## The Four Pillars
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### Experience
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First-hand or life experience with the topic.
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**Signals:**
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- Personal anecdotes and case studies
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- "I tested this" content
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- Real-world results and screenshots
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- User-generated reviews
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**Implementation:**
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- Include author bios with relevant experience
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- Add "About the Author" sections
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- Feature customer testimonials
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- Show real examples, not just theory
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### Expertise
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Knowledge and skill in the subject area.
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**Signals:**
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- Credentials and qualifications
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- Depth of content coverage
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- Technical accuracy
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- Citations to authoritative sources
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**Implementation:**
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- Display author credentials
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- Link to primary sources
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- Cover topics comprehensively
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- Keep content technically accurate and updated
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### Authoritativeness
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Recognition as a go-to source in the field.
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**Signals:**
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- Backlinks from respected sites
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- Mentions in industry publications
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- Social proof and follower counts
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- Brand recognition
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**Implementation:**
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- Build thought leadership content
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- Contribute to industry publications
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- Maintain consistent publishing
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- Develop recognizable brand voice
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### Trustworthiness
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Accuracy, transparency, and legitimacy.
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**Signals:**
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- Clear authorship and contact info
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- Accurate, fact-checked content
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- Secure website (HTTPS)
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- Privacy policy and terms
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**Implementation:**
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- Display clear author attribution
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- Include publication and update dates
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- Provide contact information
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- Use HTTPS and maintain security
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## Sanity Implementation
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```typescript
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// Author schema with EEAT signals
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defineType({
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name: 'author',
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type: 'document',
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fields: [
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defineField({ name: 'name', type: 'string' }),
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defineField({ name: 'role', type: 'string' }),
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defineField({ name: 'bio', type: 'text' }),
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defineField({ name: 'credentials', type: 'array', of: [{ type: 'string' }] }),
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defineField({ name: 'image', type: 'image' }),
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// sameAs: used for schema.org Person structured data output
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defineField({ name: 'sameAs', type: 'array', of: [{ type: 'url' }],
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description: 'Canonical profile URLs (LinkedIn, Twitter, etc.) for schema.org Person'
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}),
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// socialLinks: used for display purposes (platform icons, labels)
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defineField({
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name: 'socialLinks',
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type: 'array',
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of: [{ type: 'object', fields: [
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defineField({ name: 'platform', type: 'string' }),
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defineField({ name: 'url', type: 'url' })
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]}],
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description: 'Social links for display in the UI. Use sameAs for structured data output.'
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}),
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]
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})
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// Content with EEAT metadata
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defineType({
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name: 'post',
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fields: [
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defineField({ name: 'author', type: 'reference', to: [{ type: 'author' }] }),
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defineField({ name: 'publishedAt', type: 'datetime' }),
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defineField({ name: 'updatedAt', type: 'datetime' }),
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defineField({
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name: 'reviewedBy',
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type: 'reference',
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to: [{ type: 'author' }],
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description: 'Expert reviewer for fact-checking'
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}),
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defineField({
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name: 'sources',
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type: 'array',
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of: [{ type: 'url' }],
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description: 'Citations and references'
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}),
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]
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})
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```
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## YMYL Considerations
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"Your Money or Your Life" topics (health, finance, legal, safety) require extra EEAT rigor:
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- Medical content reviewed by healthcare professionals
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- Financial advice from certified experts
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- Legal content reviewed by attorneys
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- Clear disclaimers where appropriate
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