38 lines
1.8 KiB
Markdown
38 lines
1.8 KiB
Markdown
---
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name: seo-aeo-best-practices
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description: SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.
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---
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# SEO & AEO Best Practices
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Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.
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## When to Apply
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Reference these guidelines when:
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- Implementing metadata and Open Graph tags
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- Creating sitemaps and robots.txt
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- Adding JSON-LD structured data
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- Optimizing content for featured snippets
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- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
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- Evaluating content quality using EEAT principles
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## Core Concepts
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### SEO (Search Engine Optimization)
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Optimizing content to rank well in traditional search results (Google, Bing).
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### AEO (Answer Engine Optimization)
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Optimizing content to be selected as authoritative answers by AI systems.
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### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
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Google's framework for evaluating content quality.
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## References
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Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See `references/` for detailed guidance:
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- `references/eeat-principles.md` — EEAT implementation and author schema
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- `references/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
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- `references/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
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- `references/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)
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