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+# EEAT Principles
+
+Google's EEAT framework (Experience, Expertise, Authoritativeness, Trustworthiness) guides how content quality is evaluated. This applies to both SEO rankings and AI answer selection.
+
+## The Four Pillars
+
+### Experience
+First-hand or life experience with the topic.
+
+**Signals:**
+- Personal anecdotes and case studies
+- "I tested this" content
+- Real-world results and screenshots
+- User-generated reviews
+
+**Implementation:**
+- Include author bios with relevant experience
+- Add "About the Author" sections
+- Feature customer testimonials
+- Show real examples, not just theory
+
+### Expertise
+Knowledge and skill in the subject area.
+
+**Signals:**
+- Credentials and qualifications
+- Depth of content coverage
+- Technical accuracy
+- Citations to authoritative sources
+
+**Implementation:**
+- Display author credentials
+- Link to primary sources
+- Cover topics comprehensively
+- Keep content technically accurate and updated
+
+### Authoritativeness
+Recognition as a go-to source in the field.
+
+**Signals:**
+- Backlinks from respected sites
+- Mentions in industry publications
+- Social proof and follower counts
+- Brand recognition
+
+**Implementation:**
+- Build thought leadership content
+- Contribute to industry publications
+- Maintain consistent publishing
+- Develop recognizable brand voice
+
+### Trustworthiness
+Accuracy, transparency, and legitimacy.
+
+**Signals:**
+- Clear authorship and contact info
+- Accurate, fact-checked content
+- Secure website (HTTPS)
+- Privacy policy and terms
+
+**Implementation:**
+- Display clear author attribution
+- Include publication and update dates
+- Provide contact information
+- Use HTTPS and maintain security
+
+## Sanity Implementation
+
+```typescript
+// Author schema with EEAT signals
+defineType({
+  name: 'author',
+  type: 'document',
+  fields: [
+    defineField({ name: 'name', type: 'string' }),
+    defineField({ name: 'role', type: 'string' }),
+    defineField({ name: 'bio', type: 'text' }),
+    defineField({ name: 'credentials', type: 'array', of: [{ type: 'string' }] }),
+    defineField({ name: 'image', type: 'image' }),
+    // sameAs: used for schema.org Person structured data output
+    defineField({ name: 'sameAs', type: 'array', of: [{ type: 'url' }],
+      description: 'Canonical profile URLs (LinkedIn, Twitter, etc.) for schema.org Person'
+    }),
+    // socialLinks: used for display purposes (platform icons, labels)
+    defineField({
+      name: 'socialLinks',
+      type: 'array',
+      of: [{ type: 'object', fields: [
+        defineField({ name: 'platform', type: 'string' }),
+        defineField({ name: 'url', type: 'url' })
+      ]}],
+      description: 'Social links for display in the UI. Use sameAs for structured data output.'
+    }),
+  ]
+})
+
+// Content with EEAT metadata
+defineType({
+  name: 'post',
+  fields: [
+    defineField({ name: 'author', type: 'reference', to: [{ type: 'author' }] }),
+    defineField({ name: 'publishedAt', type: 'datetime' }),
+    defineField({ name: 'updatedAt', type: 'datetime' }),
+    defineField({ 
+      name: 'reviewedBy', 
+      type: 'reference', 
+      to: [{ type: 'author' }],
+      description: 'Expert reviewer for fact-checking'
+    }),
+    defineField({
+      name: 'sources',
+      type: 'array',
+      of: [{ type: 'url' }],
+      description: 'Citations and references'
+    }),
+  ]
+})
+```
+
+## YMYL Considerations
+
+"Your Money or Your Life" topics (health, finance, legal, safety) require extra EEAT rigor:
+
+- Medical content reviewed by healthcare professionals
+- Financial advice from certified experts
+- Legal content reviewed by attorneys
+- Clear disclaimers where appropriate