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.agents/skills/seo-aeo-best-practices/SKILL.md

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+---
+name: seo-aeo-best-practices
+description: SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.
+---
+
+# SEO & AEO Best Practices
+
+Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.
+
+## When to Apply
+
+Reference these guidelines when:
+- Implementing metadata and Open Graph tags
+- Creating sitemaps and robots.txt
+- Adding JSON-LD structured data
+- Optimizing content for featured snippets
+- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
+- Evaluating content quality using EEAT principles
+
+## Core Concepts
+
+### SEO (Search Engine Optimization)
+Optimizing content to rank well in traditional search results (Google, Bing).
+
+### AEO (Answer Engine Optimization)
+Optimizing content to be selected as authoritative answers by AI systems.
+
+### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
+Google's framework for evaluating content quality.
+
+## References
+
+Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See `references/` for detailed guidance:
+- `references/eeat-principles.md` — EEAT implementation and author schema
+- `references/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
+- `references/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
+- `references/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)